For small SaaS growth teams

Find out which change
is worth shipping.

Turn a signup bottleneck into a clear hypothesis, a focused test,
and a decision your team can explain.

One question. Two versions.

Follow Alder's signup experiment from an observed drop-off to a recorded decision.

Fictional workspace · simulated results

ALDER / GROWTH WORKSPACE
More qualified trial signups

Draft experiment

Start with an observation

People reach pricing.
Few take the next step.

Alder makes project planning software for small studios. Last month, only 4 in 100 pricing-page visitors started a trial.

20,000Pricing visitors

800Trial signups

A low conversion rate tells us where to look. It does not tell us why visitors leave.

Pick a hypothesis

Make the next step clearerSuggested

“Get started” may leave the commitment unclear. Try “Start my 14-day trial” with the same offer.

Say who the product is for

A generic headline may hide Alder's fit for small studios. Test a more specific promise.

Suggestions are untested. You choose what ships.

Change one thing

Make the next step clearer

Keep the page and offer unchanged. Test the words on the signup button.

Variation button text

Traffic to the variation: 50%

Goal: Trial signup completed
Audience: New visitors to the pricing page
Guardrail: Signup-page errors

alder

Give good work
room to grow.

Project planning for thoughtful teams.
$24 per person / month.

Start my 14-day trial

14 days free · No card required

Preview only. The page controls do not submit a signup.

Ready for a controlled test

Check the experiment before launch.

Conversion goalTrial signup

Traffic split50 / 50

Proposed duration14 days

Sample data is already validated for this demonstration. A real test requires event checks, stable visitor assignment, and a stopping rule before launch.

Your experiment has not launched.

Review your variation and launch the sample test to see the decision flow.

Sample experiment complete · 14 simulated days
No real traffic was changed. The results below are fictional.

Trial signup rate

A clearer next step performed better.

Control

4.0%

Variation

5.0%

Version	Visitors	Signups
Control	10,000	400
Variation	10,000	500

Observed lift: 25%. Approximate 95% interval for the absolute difference: +0.4 to +1.6 percentage points.

Demonstration uses a fixed-horizon normal approximation. A real analysis needs the preselected method and verified assignment.