Cartcam is a shopping platform that gives people discounts for creating short video reviews. The company hopes to take advantage of the trend of consumers who are 85% more likely to purchase an item after watching a video. Cartcam incentivizes mobile creators to review items by offering them discounts on the items they want to buy. Already 12 percent of users place an order through the platform, and they are all creating content for Cartcam. The company makes money by partnering with brands who pay for the discounts in exchange for content that will sell more goods for them.