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Finantier

Winter 2021Inactive

Plaid for Southeast Asia

Save
Finantier logo

Finantier

Winter 2021Inactive

Plaid for Southeast Asia

Save
Company details

Finantier is Plaid for Southeast Asia, providing the infrastructure and data products required by businesses to build the next generation of financial services.

Location
Singapore, Singapore
Founded
2020
Category
Fintech
YC Directory Pagefinantier.co
Founders
  • DR
    Diego Rojas
    Founder
    X / TwitterLinkedIn
  • KL
    Keng Low
    Founder
    X / TwitterLinkedIn

Finantier is Plaid for Southeast Asia, providing the infrastructure and data products required by businesses to build the next generation of financial services.

Location
Singapore, Singapore
Founded
2020
Category
Fintech
YC Directory Pagefinantier.co
Founders
  • DR
    Diego Rojas
    Founder
    X / TwitterLinkedIn
  • KL
    Keng Low
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • Key Lessons
  • Sources

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Exec Briefing

Actionable insights

If you only have a few minutes to spare, here’s what investors, operators, and founders should know about Finantier (W21).

  1. The product arrived before the rulebook. The team could connect alternative data, but Indonesia still relied on one-off bank partnerships and lacked an open-finance framework. Regulation that clarified scoring and aggregation arrived after the company closed.
  2. Integration work needs integration revenue. Country-specific data agreements, consent, regulation, and provider maintenance were expensive. A flat platform model without setup or transaction fees risked separating revenue from the work and volume it supported.
  3. Partnerships can be promises, not distribution. Visa, Mastercard, and Finpay validated the category, yet public evidence never showed large paid deployments. Builders should distinguish co-development announcements from repeatable contracted usage.
  4. Expansion magnifies an unpriced burden. Headcount grew from nine to 50 in seven months while the company planned several new countries. Each market added regulators and connectors before the first one had disclosed product-market fit.

Overview

Finantier set out in 2020 to become the financial-data layer for Southeast Asia. Its APIs pulled consented information from banks, wallets, payroll, e-commerce, telecom, and gig platforms, then returned normalized accounts, identity and income checks, credit scores, and payment instructions. The company joined Y Combinator's Winter 2021 batch and grew from nine employees to a reported 50 in seven months.[1][5]

Finantier closed in 2023 and later entered compulsory liquidation. Its product thesis was directionally right, but the company tried to sell shared infrastructure before Indonesia had shared rules. Each data provider and country added consent, commercial, technical, and regulatory work. A flat platform subscription with no setup or transaction fees risked separating revenue from that burden.[6]

Finantier cofounders Diego Rojas and Keng Low standing together
Diego Rojas and Keng Low in Finantier's first year, when the nine-person team was still negotiating access to the data its API promised to unify.

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Founding Story

Diego Rojas, Keng Low, and Edwin Kusuma formed Finantier in 2020 with unusually relevant backgrounds. Rojas had built financial products at LendingClub in the United States and Dianrong in China, then served as CTO at startups in Southeast Asia. Low had been an entrepreneur-in-residence at East Ventures. Kusuma had worked at Google and at several fintech companies.[3]

The founders first examined open banking, the model used by Plaid and Tink to connect bank accounts to third-party apps. Southeast Asia posed a different problem. Many consumers had useful payment, work, and commerce histories but no traditional credit file. Rojas described a system “where consumers can securely access and use data they generate across multiple platforms.”[3]

Low found the need in the street-level economics of Jakarta. During the pandemic he spoke with Gojek drivers who wanted loans to buy motorcycles. “They said the bank and fintech firms wouldn't help them, because they don't have a credit history,” he told KrASIA.[6] Wallet transactions, completed rides, phone use, and e-commerce history could show income and repayment capacity that a bank file missed.

That insight pushed the team from open banking toward open finance. Finantier would negotiate access to many data sources once, normalize the results, and expose them through developer APIs. Lenders and other financial apps could then serve consumers whom conventional underwriting excluded.

East Ventures led an undisclosed pre-seed round in November 2020 with AC Ventures and Genesia Ventures. At that point Finantier had nine employees, no paid users, and conversations with dozens of companies about API access. A month later, TechCrunch described more than 20 beta clients and Finantier announced its acceptance into Y Combinator.[2] The difference between beta relationships and paid adoption would remain important.

Timeline

  • Early 2020: Rojas, Low, and Kusuma found Finantier in Singapore and Indonesia.
  • November 2020: East Ventures leads an undisclosed pre-seed round. The product has no paid users and the team has nine people.[3]
  • December 2020: Finantier reports more than 20 beta clients and joins Y Combinator's Winter 2021 batch.[2]
  • June 2021: Global Founders Capital and East Ventures lead an oversubscribed seven-figure seed round. The company reports 50 employees and more than 50% monthly growth in clients and partnerships.[5]
  • December 2021: Indonesia's OJK records Finantier Score as an innovative credit-scoring provider.[8]
  • June 2022: Finantier joins Mastercard's inaugural Start Path Open Banking program.[10]
  • October 2022: The company announces partnerships with Visa and Finpay.[11][12]
  • December 2022: Finantier and Katadata publish a 109-page study of open-finance opportunities and barriers in Indonesia.[13]
  • August 30, 2023: A director files a winding-up application in Singapore.[15]
  • September 21, 2023: DealStreetAsia reports that Finantier has shut down.[14]
  • 2024–2025: The Singapore entity enters compulsory liquidation, with creditors called to review assets and liabilities in March 2025.[16]

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