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Lever

Summer 2012Acquired

Talent Acquisition Suite that combines ATS + Talent CRM

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Lever logo

Lever

Summer 2012Acquired

Talent Acquisition Suite that combines ATS + Talent CRM

Save
Company details

Lever is one of the most recognized brands in talent acquisition software for high growth companies. We enable teams to post jobs, source, interview, and hire top talent. We've combined ATS & CRM into a single platform, Lever TRM. Our Talent Acquisition Suite also includes tools for recruitment marketing and analytics: Lever Nurture, Lever Advanced Analytics, and Lever Data Warehouse Sync. Our customers include Netflix, KPMG, Spotify, Talend, Cirque du Soleil, and over 5000 other customers.

Lever has raised $123 million in funding from Apax Digital, Adam Street Partners, Scale Venture Partners, Matrix Partners, and Y Combinator among others. With an overall gender ratio of 50:50, Lever is also fiercely committed to building a team culture that celebrates diversity and inclusion. For more information, visit https://www.lever.co/.

Location
San Francisco, CA, USA
Founded
2012
Category
SaaS
YC Directory Pagewww.lever.co
Founders
  • NS
    Nate Smith
    Founder/CEO/CTO
    X / TwitterLinkedIn
  • SN
    Sarah Nahm
    Founder/CEO
    LinkedIn
  • BN
    Brian Noguchi
    Founder
    X / TwitterLinkedIn

Lever is one of the most recognized brands in talent acquisition software for high growth companies. We enable teams to post jobs, source, interview, and hire top talent. We've combined ATS & CRM into a single platform, Lever TRM. Our Talent Acquisition Suite also includes tools for recruitment marketing and analytics: Lever Nurture, Lever Advanced Analytics, and Lever Data Warehouse Sync. Our customers include Netflix, KPMG, Spotify, Talend, Cirque du Soleil, and over 5000 other customers.

Lever has raised $123 million in funding from Apax Digital, Adam Street Partners, Scale Venture Partners, Matrix Partners, and Y Combinator among others. With an overall gender ratio of 50:50, Lever is also fiercely committed to building a team culture that celebrates diversity and inclusion. For more information, visit https://www.lever.co/.

Location
San Francisco, CA, USA
Founded
2012
Category
SaaS
YC Directory Pagewww.lever.co
Founders
  • NS
    Nate Smith
    Founder/CEO/CTO
    X / TwitterLinkedIn
  • SN
    Sarah Nahm
    Founder/CEO
    LinkedIn
  • BN
    Brian Noguchi
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • Embedded learning created the category position
  • Funding expanded the product surface
  • Employ made segmentation the strategic frame
  • The strongest counter-explanation
  • Key Lessons
  • Sources

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Exec Briefing

Actionable insights

If you only have a few minutes to spare, here’s what investors, operators, and founders should know about Lever (S12).

  1. Embed before abstracting. A recruiting-team immersion led the founders to discard nearly a year of work. Close observation mattered because it changed the product model, not merely the feature list.
  2. Relationships cross workflow states. Native ATS plus CRM kept prospects, applicants, and future candidates in one system. The architecture followed how recruiting actually unfolds over time.
  3. Capital changes the hard problem. Funding expanded the suite and enterprise reach. Once product coherence existed, distribution, international operations, support, and management became the scaling burden.
  4. Portfolio fit hides standalone economics. Employ preserved the Lever brand and placed it in a segmented recruiting portfolio. Strategic continuity does not reveal acquisition price, profitability, retention, or post-deal growth.

Overview

Lever began in 2012 as recruiting software from Sarah Nahm, Nate Smith, and Randal Truong. Its decisive act came a year later. After spending YC's Summer 2012 batch embedded with one large customer's recruiting team, the founders discarded their first product and restarted in March 2013.[1]

That restart produced Lever's durable distinction: applicant tracking and candidate relationship management designed together around collaborative hiring. The company expanded into sourcing automation and analytics, raised at least $112 million across disclosed rounds, and joined Employ in 2022.[2][3] Lever did not shut down. Its brand remains active inside a portfolio segmented across JazzHR, Lever, Jobvite, and NXTThing. The acquisition validated its enterprise position, but public evidence does not reveal its standalone economics before or after the deal.

Founding Story

Nahm, Smith, and Truong founded Lever in 2012. Nahm had previously worked in product marketing at Google.[4] The evidence packet does not establish how the three met or provide equivalent background details for Smith and Truong.

Lever's origin matters less than its reset. During YC S12, the founders worked inside a large customer's recruiting organization. By March 2013, they concluded that the product they had been building since May 2012 was wrong and started again.[1] That willingness to discard nearly a year of work was not a vague pivot toward a larger market. Deep exposure to one team's daily process changed the product model.

The founders described four principles behind the restart: user-centered design, engineering quality, solving a company's most important business problem, and making software more respectful of people.[1] The resulting system treated recruiting as relationship work shared across hiring managers, interviewers, and recruiters rather than a queue owned by HR.

The observed packet contains a YC founder Q&A, but it preserves paraphrased findings rather than exact quoted wording. No second inspected founder transcript is available. This report therefore records the quotation gap instead of inventing the two founder quotes requested by the canonical prompt.

Timeline

  • 2012: Nahm, Smith, and Truong founded Lever and joined YC's summer batch.[1]
  • March 2013: The founders discarded their first product after embedding with a recruiting team and restarted.[1]
  • October 2014: Lever announced a $10 million round led by Matrix Partners.[4]
  • July 2017: A $30 million Series C brought reported funding to $62 million and supported a customer base of more than 1,300.[2]
  • November 2021: Apax Digital led a $50 million Series D.[5]
  • August 2022: Employ announced its acquisition of Lever and added it to a portfolio with JazzHR, Jobvite, and NXTThing.[3]
  • Present: Lever continues to market an enterprise talent-acquisition suite under Employ.[6]

What They Built

Lever's early SaaS product combined candidate sourcing, interview scheduling, interviewing, and pipeline management. It charged usage-based fees that were not publicly disclosed.[4] The important design choice was to combine two categories normally separated by the hiring boundary. Applicant tracking managed people who had applied. Candidate relationship management covered prospects a company hoped to recruit later. Lever designed the two as one record and workflow.[1]

By 2017, the suite had three named products. Lever Hire combined applicant tracking and candidate relationship management. Lever Nurture automated sourcing outreach. Lever Analytics measured recruiting processes.[2] Together they covered discovery, engagement, evaluation, and process review.

This architecture matched the founders' embedded observation: hiring is collaborative. Recruiters coordinate the process, but managers define roles, interviewers produce evidence, and candidates experience the combined behavior as one company. A native ATS-plus-CRM model could preserve context before and after a formal application instead of forcing teams to stitch a prospecting database onto an administrative tracker.

Post-acquisition, Lever still presents itself as an integrated enterprise talent-acquisition suite.[6] The public packet does not establish which capabilities were combined with Employ infrastructure or how product investment changed after 2022.

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