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Localyze

Summer 2019Acquired

Global mobility platform for companies and employees

Save
Localyze logo

Localyze

Summer 2019Acquired

Global mobility platform for companies and employees

Save
Company details

From borders and bureaucracy to openness and simplicity. With Localyze, we’re reimagining how people move for work by bringing together seamless technology, transparency and unrivalled service. We believe in freeing talent from borders, so we’re building a centralised platform for a decentralised world. A world where companies can hire from everywhere — and people can work and live where they want to.

Location
Hamburg, HH, Germany; Remote
Founded
2018
Category
SaaS
YC Directory Pagewww.localyze.com
Founders
  • HA
    Hanna Marie Asmussen
    Founder
    LinkedIn
  • LD
    Lisa Dahlke
    Founder
    LinkedIn
  • FL
    Franzi Löw
    Founder
    X / TwitterLinkedIn

From borders and bureaucracy to openness and simplicity. With Localyze, we’re reimagining how people move for work by bringing together seamless technology, transparency and unrivalled service. We believe in freeing talent from borders, so we’re building a centralised platform for a decentralised world. A world where companies can hire from everywhere — and people can work and live where they want to.

Location
Hamburg, HH, Germany; Remote
Founded
2018
Category
SaaS
YC Directory Pagewww.localyze.com
Founders
  • HA
    Hanna Marie Asmussen
    Founder
    LinkedIn
  • LD
    Lisa Dahlke
    Founder
    LinkedIn
  • FL
    Franzi Löw
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • COVID tested demand and strengthened the case
  • Global coverage scaled through local repetition
  • Customers preferred consolidation
  • The software-versus-service tension remains
  • Key Lessons
  • Sources

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Exec Briefing

Actionable insights

If you only have a few minutes to spare, here’s what investors, operators, and founders should know about Localyze (S19).

  1. Manual cases exposed the product. The founders automated Lisa Dahlke's relocation practice after doing the work themselves, so recurring steps became software without erasing expert judgment.
  2. Institutional access beat interface polish. Berlin appointments accelerated because Localyze checked applications and held a preferred government channel. Workflow software gained value from the relationship behind it.
  3. COVID changed movement, not demand. Relocations stopped briefly, then workations and employee-led moves created new compliance cases. The team held its thesis and widened the product.
  4. Each country recreated operations. New markets required current rules, case expertise, and local partners. Geographic expansion scaled through repeated setup rather than pure software replication.
  5. Complementary coverage drove the sale. Boundless had the Americas; Localyze had Europe. Combining supplied global reach faster than either company building every jurisdiction alone.

Overview

Localyze built a case-management and service platform for companies moving employees across borders. Founded in Hamburg in 2018, it gave HR teams one place to assess visa eligibility, collect documents, track immigration and relocation tasks, and coordinate in-country experts. It raised roughly $49 million and expanded from Europe into North America.[1]

COVID-19 briefly stopped relocation, then distributed work created new types of movement. Geography became the harder constraint: every new market required current legal knowledge, government access, service partners, and case operations. Customers wanted one global provider, while Localyze had built its strongest coverage in Europe.

Boundless Immigration acquired Localyze on October 1, 2025, joining its Americas operation with Localyze's European footprint. The price and investor return were not disclosed. The Localyze team and product continue inside Boundless Global.[2]

Founding Story

Hanna Asmussen had lived abroad for much of her life. In a long-form interview, she recalled: “When I was 15, I moved to Argentina. And since then, I've pretty much moved around the globe.” She began considering a consumer relocation product around 2011, then concluded that customer acquisition and monetization would be stronger in B2B.[3]

The co-founding team supplied three different forms of knowledge. Asmussen had studied engineering, worked in consulting, and experienced immigration personally. Lisa Dahlke had built the internal relocation and global-mobility function at a gaming company and had moved more than 300 employees. Dr. Franzi Löw brought technical and industrial-economics experience.[1] Asmussen knew Dahlke and Löw from university. She brought them into the company in 2018.

Their early process was manual by design. Asmussen later said, “A large part of our work consisted of automating Lisa's knowledge.” The founders handled cases themselves, found recurring steps, and built software around them. “We did a lot of manual work in the beginning and built the product around it,” Asmussen explained.[4]

Localyze launched in early 2019 and joined YC's Summer 2019 batch.[5] The product sold to HR while serving the employee directly. HR received a common workflow across cases; the employee received step-by-step instructions, document collection, messages, and local help.

That dual user model mattered. Immigration cases carry deadlines and legal consequences, but the person completing most tasks is already changing jobs, homes, banks, schools, and countries. Localyze treated service delivery and employee experience as part of the product rather than leaving them to a law firm email chain.

Timeline

  • July 2018: Asmussen, Dahlke, and Löw found Localyze in Hamburg.[1]
  • Early 2019: The company launches, enters YC S19, and raises a $2 million seed round.[1]
  • May 2020: Localyze becomes one of three technology partners integrated with Berlin's Business Immigration Service.[6]
  • July 2021: Blossom Capital leads a $12 million Series A after Localyze reports 300% first-quarter revenue growth.[7]
  • April 2022: Localyze 2.0 adds redesigned HR dashboards, task management, talent profiles, pre-checks, and a knowledge center.[8]
  • 2022: Localyze acquires TruePlan as an acquihire for product, design, and engineering talent.[9]
  • September 2022: General Catalyst leads a $35 million Series B to fund the US launch and wider geographic coverage.[9]
  • 2023: The company launches in the US and earns ISO 27001 certification.[1]
  • October 1, 2025: Boundless completes its acquisition of Localyze; terms are undisclosed.[2]

What They Built

Localyze combined workflow software with immigration and relocation service. An HR user opened a case for a new hire, employee transfer, workation, business trip, visa renewal, or departure. The platform showed the employee, office, process, status, and next task. HR could search across talent, delegate tasks, upload documents, read updates, and inspect closed cases.

The employee saw a guided process rather than a generic checklist. Each case specified what to submit, when to book an appointment, and what happened next. Case managers answered questions and coordinated country-specific work. The product also covered destination services such as registration, housing support, banking, insurance, and family relocation, depending on the case and country.[10]

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