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MyPetrolPump

Summer 2019Acquired

On demand fuel delivery service in India

Save
MyPetrolPump logo

MyPetrolPump

Summer 2019Acquired

On demand fuel delivery service in India

Save
Company details

Why did we pick this idea to work on? India is a country with 200 mln vehicles (about the same number as USA) but one third the number of gas stations(60K) as compare to USA(160K), The consequence of odd number of fuel stations is long queues of vehicles at the gas stations to fill up, heavily congested Indian roads make it worse. Opening of 100K new fuel stations is practically & economically impossible in urban localities due to rocketing high land prices. And that's how the idea of mobile refueling was conceptualized by founders. Literally "bringing the gas stations to doorsteps". The problem of buying fuel is much more alarming in large volume consumer segments such as Vehicle fleet users like schools, cab rentals, freight logistics operators , tours and travels operators, hospitals, hotels, real estate etc who burn huge amount of dead mileage & loss of productivity while sending all fleet vehicles to gas stations to fill up. Additionally, India has a unique problem of Electricity blackouts. Current avg. is less than 18 hours of a day of electricity in Indian metro cities, which causes more than 20 mln household and commercial buildings running on backup generators which require Diesel. They cant bring the generators to gas stations either therefore they buy Diesel in jerry cans or barrels and transport unsafely. Our solution is solving the desperate & daily need of Indian consumers along with convenience.

Do we have domain expertise in this area? Founder is ex veteran of Shell with 9 years of global experience, has complete understanding Oil marketing business.

How do you know people need what you're making? We have over 5000 registred large volume customers who are waiting to be served. With our limited number of refueling vehicles ,we could serve max 1200 customers currently. We got all these customers without spending a penny in marketing and promotion. Zero sales efforts. Additionally, we have received over 400 franchisee requests across India where people want to offer mobile refueling service their town validating the demand.

Location
Bengaluru, KA, India
Founded
2007
Category
Logistics
YC Directory Pagemypetrolpump.com
Founder
  • NR
    Nabin Roy
    Founder
    X / TwitterLinkedIn

Why did we pick this idea to work on? India is a country with 200 mln vehicles (about the same number as USA) but one third the number of gas stations(60K) as compare to USA(160K), The consequence of odd number of fuel stations is long queues of vehicles at the gas stations to fill up, heavily congested Indian roads make it worse. Opening of 100K new fuel stations is practically & economically impossible in urban localities due to rocketing high land prices. And that's how the idea of mobile refueling was conceptualized by founders. Literally "bringing the gas stations to doorsteps". The problem of buying fuel is much more alarming in large volume consumer segments such as Vehicle fleet users like schools, cab rentals, freight logistics operators , tours and travels operators, hospitals, hotels, real estate etc who burn huge amount of dead mileage & loss of productivity while sending all fleet vehicles to gas stations to fill up. Additionally, India has a unique problem of Electricity blackouts. Current avg. is less than 18 hours of a day of electricity in Indian metro cities, which causes more than 20 mln household and commercial buildings running on backup generators which require Diesel. They cant bring the generators to gas stations either therefore they buy Diesel in jerry cans or barrels and transport unsafely. Our solution is solving the desperate & daily need of Indian consumers along with convenience.

Do we have domain expertise in this area? Founder is ex veteran of Shell with 9 years of global experience, has complete understanding Oil marketing business.

How do you know people need what you're making? We have over 5000 registred large volume customers who are waiting to be served. With our limited number of refueling vehicles ,we could serve max 1200 customers currently. We got all these customers without spending a penny in marketing and promotion. Zero sales efforts. Additionally, we have received over 400 franchisee requests across India where people want to offer mobile refueling service their town validating the demand.

Location
Bengaluru, KA, India
Founded
2007
Category
Logistics
YC Directory Pagemypetrolpump.com
Founder
  • NR
    Nabin Roy
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • 1. Regulatory Risk Was Existential, Not Incidental
  • 2. Capital Intensity Created a Catch-22 With Regulatory Uncertainty
  • 3. Customer Segment Choice Compressed Unit Economics
  • 4. The "Cash Positive" Framing May Have Masked a Growth Investment Gap
  • 5. The Market Was Structurally Suited to a Better-Capitalised Operator
  • Key Lessons
  • Sources

This report was generated by our Deep Research agent and may contain mistakes.

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Overview

MyPetrolPump (legal entity: ANB Fuels Pvt. Ltd.) was a Bengaluru-based on-demand fuel delivery startup founded in 2016 by Ashish Gupta and Naveen/Nabin Roy. The company built proprietary refuelling trucks and delivered diesel — and later petrol — directly to B2B customers including fleet operators, apartment complexes, schools, and diesel generator owners. It operated in Bangalore, Hyderabad, and Pune, and was accepted into Y Combinator's Summer 2019 batch before raising a $1.6M seed round.

MyPetrolPump failed because it was chronically under-capitalised relative to the capital intensity and regulatory complexity of the Indian fuel delivery market. The company needed large amounts of capital to expand its proprietary vehicle fleet, but regulatory uncertainty — including an early shutdown by PESO and a years-long absence of formal licensing — made investors reluctant to commit the funds required to reach defensible scale.

FuelBuddy (Treis Solutions LLP) acquired MyPetrolPump on May 9, 2021, for undisclosed cash and stock consideration. The brand was dissolved post-acquisition. Founder Ashish Gupta subsequently moved to a role as Entrepreneur in Residence at Pioneer Fund — a soft landing, not a triumphant exit. The acquisition confirmed the market was real; it also confirmed that MyPetrolPump lacked the capital and regulatory standing to win it alone.

MyPetrolPump refuelling truck in Bangalore
One of MyPetrolPump's proprietary refuelling trucks on the streets of Bangalore — each vehicle cost approximately Rs 18 lakh to build and took 10 months to design and approve, making fleet expansion a capital-gated problem from the start.
Ashish Gupta LinkedIn post marking a milestone
Founder Ashish Gupta marking a milestone on LinkedIn — by the time of the FuelBuddy acquisition in May 2021, the company had delivered 5 million litres across three cities but never secured the Series A needed to scale nationally.

Image 1 / 2

Founding Story

Ashish Gupta spent nine years at Royal Dutch Shell, working as a reservoir engineer in postings that included Gabon and China. The founding insight did not come from a whiteboard exercise — it came from lived experience. While stationed on a remote island off the West Coast of Africa, Gupta observed that people had to drive 25 kilometres and queue for hours simply to refuel. [1] The friction was not a technology problem. It was a logistics problem — one that Gupta believed was equally present, if less visibly dramatic, in India's dense urban B2B context.

Gupta quit Shell in April 2016 and returned to India. Rather than immediately building, he spent three months researching petrol stations, fuel supply chains, and the regulatory architecture of the Indian oil and gas sector. [2] This research phase was consequential: it gave him a realistic picture of the regulatory surface area he would need to navigate, even if the full complexity of that surface area would only become apparent after launch.

His co-founder, Naveen Roy (referred to as Nabin Roy in some sources, including the YC company page — a discrepancy that remains unresolved), brought technical depth from prior stints at Infosys and L&T. [3] The two founders each invested Rs 1 crore to start the company, establishing a total founder capital base of Rs 2 crore — meaningful conviction, but a tight ceiling for a business that would require proprietary hardware, regulatory navigation, and multi-city operations. [3]

The founding year is contested. Most press sources cite 2016; the Y Combinator company page lists 2017 and names Nabin Roy as the sole founder. [4] The most plausible reconciliation is that 2016 reflects incorporation and ideation, while 2017 reflects commercial launch — but the discrepancy is unresolved and may reflect data entry inconsistencies rather than a substantive dispute.

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