Permutive

Summer 2014Active

Rebuilding data in advertising to protect privacy

Save

Permutive

Summer 2014Active

Rebuilding data in advertising to protect privacy

Save

Company details

As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.

Location

London, England, United Kingdom

Founded

Unknown

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