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Sqreen

Winter 2018Acquired

Sqreen is the application security platform for the modern enterprise

Save
Sqreen logo

Sqreen

Winter 2018Acquired

Sqreen is the application security platform for the modern enterprise

Save
Company details

Sqreen is the application security platform for the modern enterprise. More than 800 organizations trust Sqreen to protect, observe and test their applications, APIs and microservices. As opposed to pattern-based approaches, Sqreen analyses in-app execution in real time to deliver more robust security without compromising performance.

Location
San Francisco, CA, USA
Founded
2015
Category
DevSecOps
YC profilewww.sqreen.com
Founder
  • PB
    Pierre Betouin
    Founder/CEO
    X / TwitterLinkedIn

Sqreen is the application security platform for the modern enterprise. More than 800 organizations trust Sqreen to protect, observe and test their applications, APIs and microservices. As opposed to pattern-based approaches, Sqreen analyses in-app execution in real time to deliver more robust security without compromising performance.

Location
San Francisco, CA, USA
Founded
2015
Category
DevSecOps
YC profilewww.sqreen.com
Founder
  • PB
    Pierre Betouin
    Founder/CEO
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • What Datadog actually integrated
  • Market Position
  • Business Model
  • Post-Mortem
  • The founders chose a platform combination
  • Integration preserved the job and changed its setting
  • Key Lessons
  • Sources

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Sqreen (W18) at a glance

  1. The security job continued. Datadog acquired Sqreen in 2021 and launched an integrated application-security product in 2022. The outcome is a strategic combination with documented product continuity.
  2. Shared context shaped the choice. Betouin described aligned product visions during Series B fundraising. Tracing and security evidence could meet in one workflow; the sources do not establish standalone failure.
  3. Protection requires evidence. Supported instrumentation, fresh coverage and reviewed policies matter. A detected attempt, provider-reported block and verified outcome answer different questions.
  4. Transaction measures differ. Initial disclosures described about $260 million cash/stock; the 2021 annual filing recorded about $219.4 million consideration. Neither measure establishes investor returns.

Overview

Sqreen put attack detection and blocking inside production web applications. Founded in Paris in 2015 by former Apple security colleagues Pierre Betouin and Jean-Baptiste Aviat, it joined YC's Winter 2018 batch and was acquired by Datadog on April 12, 2021. Its useful idea survives in Datadog's application security products. [1] [6]

The acquisition connected application-level security with observability: performance traces and service context used to investigate production behavior. Datadog presented the combination as a way to extend its application-performance monitoring into security. [6]

Datadog initially disclosed approximately $260 million in cash and stock, subject to adjustments, with about 25% deferred. Its 2021 annual filing later recorded approximately $219.4 million consideration for the April security-platform acquisition. These are different transaction/accounting descriptions; neither establishes investor returns. [7] [8]

Labeled portraits of Sqreen co-founders Pierre Betouin and Jean-Baptiste Aviat
Sqreen co-founders Pierre Betouin, CEO, and Jean-Baptiste Aviat, CTO, in a contemporary funding-coverage image.

Image 1 / 1

Founding Story

Betouin had spent nine years at Apple, leading security assessments for its Internet Services department. He and Aviat brought offensive-security experience to a product aimed at the people building and operating applications. [1]

The problem was practical. A suspicious network request alone provides limited evidence about what the application actually executed. Sqreen's microagents added information from within the application, connecting requests with code activity and security controls. [17]

Alven recalls meeting a small team in January 2016, with a beta used by fewer than a dozen non-paying customers. Its retrospective also describes Lucas, a former Alven employee, becoming Sqreen's founding sales representative. The company needed commercial learning alongside its technical work. [3]

Betouin said the first two years emphasized product. Before YC, the company had roughly $3 million raised, 15 employees and 100 customers. He treated YC as a way to accelerate US entry, and described establishing a San Francisco office in 2019. The account describes product readiness and deliberate US entry. [2]

Timeline

  • 2015: Founded in Paris; YC records the founding year as 2015. [1]
  • January 2016: Alven meets the early beta team. [3]
  • September 2016: Sqreen reaches the TechCrunch Disrupt Startup Battlefield final. [19]
  • Winter 2018: Sqreen joins YC. [1]
  • April 2, 2019: Sqreen announces a $14 million Greylock-led Series A, more than $18 million raised in total and over 500 companies protected. Sarah Guo joins the board. [4]
  • February 11, 2021: Datadog announces a definitive agreement to acquire Sqreen. [5]
  • April 12, 2021: Datadog confirms closing. [6]
  • April 28, 2022: Datadog launches generally available Application Security Monitoring and says Sqreen is fully integrated into its Cloud Security Platform. [9]
  • October 2026 check: Datadog's documentation calls the successor product App and API Protection, formerly ASM. [10]

What They Built

Sqreen combined two controls. Runtime application self-protection observes execution inside an application to detect and act on attacks. An in-app web application firewall inspects requests within the application's runtime. Datadog's acquisition account describes following suspicious requests toward code execution and helping responders investigate the cause. [17]

The company sold Application Security Management as a unified production-security platform. Its 2019 announcement describes microagents embedded in applications, rather than a new network appliance. Le Monde's CTO praised the attack insights; Swell Investing's CTO described straightforward integration and rule setup. These are attributed customer testimonials, not independent efficacy measurements. [4]

In 2018, Security Hub introduced configurable security plugins. Reported customers included Front, Mindbody, BlaBlaCar, Triplebyte, Toptal and Algolia. [18]

The architecture creates a tradeoff. Application instrumentation can connect a request to its execution context, but installation, runtime support, policy configuration and performance still matter. A detected attempt is not automatically a successful exploit; a recorded block does not prove every attack was prevented.

What Datadog actually integrated

The 2021 acquisition announcement described the intended combination. The 2022 launch supplies the later product milestone: distributed tracing used for application-security monitoring, presented within Datadog's platform. Acquisition intent and a shipped integration are separate evidence. [9] [17]

Current AAP extends that account with API discovery, posture and protection. Datadog describes an in-app WAF, IP/user blocking and attack qualification using execution context. Qualification can remain unknown when evidence is insufficient. Blocking depends on compatible tracing libraries and configuration; support must be checked for the actual service. [10] [11]

Market Position

Sqreen's developer-oriented deployment gave engineering teams a route into production security. That did not eliminate security-team ownership: the original announcement explicitly described collaboration between developers and security teams. [4]

Betouin saw observability vendors extending into security while traditional security vendors consolidated. His account connects that market observation to Datadog's adjacent product philosophy. A larger platform offered a distribution and shared-context route, but public material does not quantify how much standalone growth this displaced. [2]

The present market still includes distinct alternatives:

OfferingObserved approachBuyer must check
Datadog AAPApplication tracing, threat investigation and configured blockingRuntime support, required Infrastructure Monitoring and billed hosts
Contrast ProtectIn-runtime monitoring and defensive controlsSpecific language/component support and deployment modes
FalcoKernel-system-call events and rule evaluationHost privileges, event loss, rule maintenance and application-context gaps

The tools inspect different evidence and require different deployment work. Contrast documents Protect separately by language. Falco documents kernel events and warns that raw system-call arguments cannot easily be correlated with other events. [11] [14] [15] [16]

Business Model

Sqreen was a SaaS security platform. Its 2019 funding release reported more than 500 protected companies and more than $18 million in funding. YC's later profile says more than 800 organizations trusted the product. Those statements use different dates and definitions; they do not disclose churn, revenue growth or annual contract value. [4] [1]

Standalone audited revenue, gross margin and burn were not established. Financing raised is not a company's sale value or a shareholder payout. Datadog's announced transaction description and later accounting consideration should retain their own labels. [7] [8]

Today's Datadog pricing page lists AAP starting at $31 per host per month, billed annually, or $36 on-demand. It says AAP can be sold separately but requires Infrastructure Monitoring. A comparison must include that prerequisite and the actual billable-host definition; it cannot assume buyers must purchase every observability product. [12]

Post-Mortem

The founders chose a platform combination

The strongest causal evidence is Betouin's account: discussions began during Series B fundraising, the product visions were adjacent, and the founders expected to build faster together. This explains the choice they described. It leaves independent runway, rejected financing terms and alternative offers unknown. [2]

Shared application telemetry supplies a plausible mechanism. Engineers can investigate suspicious requests alongside application behavior, and an existing instrumentation footprint can reduce a separate deployment task. Datadog's later ASM launch supports the integration direction. It does not measure sales savings, switching costs or the counterfactual outcome had Sqreen stayed independent. [9]

Integration preserved the job and changed its setting

Sqreen's standalone chapter ended with acquisition; application-security work continued inside Datadog. The current product's tracing-library prerequisites and explicit unknown attack qualifications show why the outcome is more than a checkbox. Instrumentation, evidence coverage and review still constrain useful protection. [11]

For a rebuild, the relevant opening is a testable workflow problem: helping a team establish which services are covered, what an event proves, and whether a narrowly scoped policy is safe to enforce. A new vendor must compare that job with current Datadog, Contrast and Falco workflows. A cheaper interface or a kernel probe alone does not establish better protection or demand.

Key Lessons

  • Distribution can shape a strategic exit. Existing instrumentation and shared customer workflows can make a platform combination attractive.
  • Follow the acquisition through integration. An agreement describes intent; a later launch shows what reached customers.
  • Separate attempts, evidence and outcomes. Unknown qualification and unsupported services must remain visible.
  • Compare the complete buying requirement. Include prerequisite products, supported deployments and actual pricing units.
  • Keep economics tied to their measure. Customer counts, funding and accounting consideration cannot establish burn or investor returns.

Sources

  1. YC company profile
  2. Betouin interview, June 14, 2021
  3. Alven acquisition reflection
  4. Sqreen Series A announcement, April 2, 2019
  5. Datadog acquisition agreement
  6. Datadog acquisition closing
  7. Datadog 2020 10-K, subsequent events
  8. Datadog 2021 10-K, Note 7
  9. Datadog 2022 ASM launch
  10. Current App and API Protection
  11. Datadog protection mechanics
  12. Datadog current pricing
  13. Contrast Protect
  14. Contrast supported languages
  15. Falco kernel events
  16. Falco dropped-event limitations
  17. Datadog acquisition product account
  18. Security Hub launch coverage
  19. Startup Battlefield 2016 finalists