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Standard Treasury

Summer 2013Acquired

Banking APIs; acquired by Silicon Valley Bank in August 2015

Save
Standard Treasury logo

Standard Treasury

Summer 2013Acquired

Banking APIs; acquired by Silicon Valley Bank in August 2015

Save
Company details

Standard Treasury helped banks harness the power of developers and developer ecosystems by building, hosting, maintaining, and supporting white-labeled and co-branded developer platforms for banks worldwide. Standard Treasury partner banks saw material top-line growth through the decreased cost of servicing their customers, decreased churn, and increased transaction volumes, while delivering tremendous value to their customers by allowing them to radically automate their treasury management and accounting processes.

Location
San Francisco, CA, USA
Founded
2013
Category
Fintech
YC profilestandardtreasury.com
Founders
  • DK
    Daniel Kimerling
    Founder/CEO
    X / TwitterLinkedIn
  • BG
    Brent Goldman
    Founder/CTO
    LinkedIn
  • ZT
    Zac Townsend
    Founder/Head of Product
    X / TwitterLinkedIn

Standard Treasury helped banks harness the power of developers and developer ecosystems by building, hosting, maintaining, and supporting white-labeled and co-branded developer platforms for banks worldwide. Standard Treasury partner banks saw material top-line growth through the decreased cost of servicing their customers, decreased churn, and increased transaction volumes, while delivering tremendous value to their customers by allowing them to radically automate their treasury management and accounting processes.

Location
San Francisco, CA, USA
Founded
2013
Category
Fintech
YC profilestandardtreasury.com
Founders
  • DK
    Daniel Kimerling
    Founder/CEO
    X / TwitterLinkedIn
  • BG
    Brent Goldman
    Founder/CTO
    LinkedIn
  • ZT
    Zac Townsend
    Founder/Head of Product
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Customers and distribution
  • Competition and positioning
  • Business Model
  • Post-Mortem
  • The need was stronger than the independent model
  • The own-bank pivot exceeded the financing envelope
  • Team and assets moved; lineage became opaque
  • Key Lessons
  • Sources

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Standard Treasury (S13) at a glance

  1. Permission was the dependency. A clean interface could simplify bank access, but institutions still controlled accounts, money movement, contracts, and production acceptance.
  2. A charter changed the wager. Building a bank promised control, then introduced regulatory and geographic risks that the Series A market would not fund.
  3. Pilots did not prove economics. Unnamed bank work showed interest, while pricing, volume, revenue, margin, burn, and customer concentration remained undisclosed.
  4. Lineage needs separate claims. Team and assets moved to the buyer and API work continued, but the record does not prove code reuse or a surviving branded product.

Overview

Standard Treasury set out to replace bank integrations built from giant FTP files and hundreds-page specifications with a REST API. Founded in 2013 by Daniel Kimerling, Brent Goldman, and Zac Townsend, the company sold banks white-labeled developer platforms for account operations, money movement, foreign exchange, and event notifications.[1][2]

The need was real; the route to market was not. The founders concluded in 2014 that they should build a bank, failed to raise a Series A for that strategy in early 2015, and aligned with Silicon Valley Bank instead. On August 6, 2015, SVB acquired the team and assets on undisclosed terms.[3] The team continued API work inside SVB, but the packet does not prove survival of the separate brand, an independently sold product, or a particular body of source code.

Daniel Kimerling portrait
Daniel Kimerling brought the integration pain from his earlier startup, Giftly, into the founding thesis.
Brent Goldman portrait
Brent Goldman was listed as co-founder and CTO of the banking API company.
Zac Townsend portrait
Zac Townsend combined payments experience with public-policy work and led product.

Image 1 / 3

Founding Story

The founding problem came from Kimerling's prior company, Giftly. Connecting that product to banking infrastructure exposed an integration world organized around bulk FTP files and specifications that ran for hundreds of pages. Banks held the accounts and payment rails that software companies needed, but their interfaces were not designed for modern application development.[2]

Kimerling and Townsend had known one another for more than a decade. The banking API was their original Y Combinator application idea, although they briefly explored alternatives. Townsend had worked at Stripe and in Newark mayor Cory Booker's administration, giving him exposure to both payments and policy. Goldman joined as technical co-founder and CTO. The current YC profile lists Kimerling as CEO, Goldman as CTO, and Townsend as head of product.[1][2]

Before committing to the product, the founders interviewed hundreds of founders, CFOs, and finance executives about what businesses wanted from banks. Kimerling captured the demand with one question: "why can't banking be like Stripe or Braintree?"[2] The comparison was about interface quality, not becoming a card processor. Standard Treasury wanted to give banks a modern surface through which business customers could automate treasury and accounting work.

The company joined YC's Summer 2013 batch. Contemporary reporting named the legal entity Financial Tech Inc., doing business as Standard Treasury, and said the three founders started it in 2013.[4] A $2.7 million seed round announced in May 2014 included RRE Ventures, Index Ventures, Data Collective, SV Angel, Y Combinator, Jay Mandelbaum, and Paul Buchheit.[5] Owler independently records the round; Andreessen Horowitz's current investment list includes the company, but the packet does not identify its check or round.[6][7]

Only one verbatim founder quote appears in the packet. A second cannot be supplied responsibly.

Timeline

  • 2013: The company was founded, joined YC's Summer batch, and announced a REST API for bank services.[1][2]
  • July 2013: It said it was piloting with an unnamed top-five US bank and working with unnamed regional and midsize banks.[2]
  • May 2014: Standard Treasury announced a $2.7 million seed round.[5]
  • 2014: The team decided owning a bank was the best route to its API-banking vision.[3]
  • Early 2015: The company failed to raise a Series A for the bank-building plan and moved toward close alignment with one bank.[3]
  • August 6, 2015: SVB acquired the team and assets; the team joined its information-technology organization.[8]
  • November 2015: SVB was taking beta signups for API banking.[9]
  • 2016: An industry report described SVB as pursuing an open platform for banking and payment services.[10]
  • 2024: Former engineer David Jarvis said the startup had been right about the need but wrong about the business model.[11]

What They Built

The first product was a REST API between banks and business customers. Its announced capabilities included electronic checks, transfers between accounts at the same bank, opening and closing accounts, and foreign-exchange quotes and execution. Webhooks for transaction postings were on the early roadmap.[2]

Standard Treasury logo
The product put a developer-facing layer in front of bank systems that had been integrated through files and long specifications.

The customer was the bank, not merely the developer using the interface. Standard Treasury built, hosted, maintained, and supported white-labeled or co-branded developer platforms. Banks could present a modern interface under their own identity while outsourcing part of the integration layer. The stated benefits were lower servicing cost, less customer churn, more transaction volume, and automation for treasury-management and accounting users.[1]

The strategy expanded beyond an adapter. In 2013, the founders discussed a fuller technology stack that could eventually include core banking and account-balance systems. By 2014, they had decided the strongest way to deliver the API vision was to build their own bank.[2][3]

That ambition changed both scope and capital requirements. An integration layer can partner with existing institutions. A bank needs a charter path, compliance program, geographic strategy, risk ownership, and much more capital. The packet does not identify the intended jurisdiction or regulatory plan. Nor does it document security controls, uptime, reconciliation accuracy, API volume, or production customer outcomes.

After the transaction, SVB said the team would continue developing API services and planned releases within months. Later evidence supports continuation of the work: beta signups in late 2015 and a 2016 industry report linking SVB's open-platform strategy to APIs and developer tools for virtual cards and payment products.[8][10] That does not prove which source code survived or that a product continued under the original name.

Market Position

Customers and distribution

Standard Treasury sold to banks and served their business customers through those banks. In July 2013 it claimed a pilot with one of the five largest US banks plus work with regional and midsize institutions, but named none. No contract value, customer count, API volume, or public case study appears in the packet.[2]

This market offered enormous strategic value but slow distribution. Every bank relationship implicated authentication, permissions, money movement, reconciliation, security, compliance ownership, vendor review, and legacy integration. The startup could standardize a developer experience, but it still had to secure bank-by-bank acceptance.

Competition and positioning

The founders used Stripe and Braintree as interface benchmarks, while their longer ambition put them closer to core-banking vendors. The packet mentions FIS and later banking-as-a-service firms only indirectly and does not contain a formal competitive map. The sharper distinction was architectural: either sit between many banks and their customers, own a bank, or embed within one institution.

The multi-bank platform promised broader distribution but required many difficult enterprise integrations. The own-bank strategy promised control over the stack but introduced charter, capital, regulatory, and geographic risk. Alignment with SVB traded independence and multi-bank breadth for one institution's permission, customer base, and operating infrastructure.

The company had graduated from Commerce.Innovated, an accelerator run by SVB and MasterCard, before the transaction.[8] That relationship reduced search costs on both sides: SVB already knew the team, and the team knew a bank willing to invest in developer access.

Business Model

The intended model was enterprise software and service for banks: build and operate white-labeled developer platforms, then help banks reduce servicing cost and churn while increasing transaction volume. The packet does not disclose pricing, recurring revenue, gross margin, implementation fees, contract duration, customer concentration, burn, runway, or headcount.[1][12]

The $2.7 million seed is the only quantified funding round. Early 2015 Series A fundraising failed when investors worried about regulatory and geographic risk in the own-bank plan. That is not evidence that the original API platform had no demand; it shows the chosen expansion strategy required a financing case investors would not accept.[3]

SVB did not disclose acquisition terms. Price, cash-versus-equity mix, asset list, cap table, investor return, and employee retention economics remain unknown.[8]

Post-Mortem

The need was stronger than the independent model

Kimerling's question, "why can't banking be like Stripe or Braintree?", correctly identified developer frustration.[2] Jarvis's 2024 retrospective reached a similar conclusion from inside the team: the market need was right, but the business model was wrong. He said the earlier vision closely resembled Griffin's later model of an API-first commercial bank for fintech companies.[11]

The structural mechanism was permission. A startup could design an elegant API, but banks controlled accounts, charters, compliance responsibilities, and production integration. Selling a common layer across banks preserved independence but multiplied enterprise adoption work. Owning a bank unified product control but changed the company into a regulated institution. Embedding inside SVB gave the team permission to build, at the cost of the independent platform.

The own-bank pivot exceeded the financing envelope

In 2014, Standard Treasury decided to build its own bank. It could not raise a Series A for that plan in early 2015. Townsend attributed the failure mainly to investor concerns about regulatory and geographic risk. The company responded by choosing the next-best route: close alignment with one bank that could deliver impact faster.[3]

This was a strategy correction, not proof that the API work failed technically. The packet has no reliability results, security assessment, production-volume metrics, or customer rejection data. It does show that the capital market would not fund the company's chosen route to owning the full stack.

Team and assets moved; lineage became opaque

YC and SVB described the August 6, 2015 deal as an acquisition of the team and assets. They did not describe a share purchase or acquisition of Financial Tech Inc.'s corporate entity. Kimerling and Townsend became SVB directors, and the former team joined the bank's information-technology organization.[3][8]

Y

SVB API banking beta discussion

The HN beta thread and 2016 payments report show continued API-banking work. The report claimed onboarding could take as little as two days, but did not isolate Standard Treasury's causal contribution.[9][10] Later biographies say Kimerling led API Banking and Open Platform at SVB, while Chris Dean later ran SVB's API-banking group before founding Treasury Prime.[12][13]

Jarvis's later work at Griffin shows that technical and conceptual lineage continued beyond the deal.[14] But people, ideas, code, contracts, and brands are different forms of continuity. The packet supports team continuity and API work at SVB. It does not support a precise code-reuse claim, a separate continuing product, or conclusions about later SVB products and the bank's 2023 fate.

Key Lessons

  • Permission was the scarce dependency. Standard Treasury could simplify interfaces, but only banks could authorize account and money-movement capabilities. Product quality could not remove institution-by-institution acceptance.
  • A charter changes the financing story. The 2014 own-bank decision promised control, then exposed regulatory and geographic risks investors would not fund. The company solved that constraint by joining one bank.
  • Pilots are not economics. The startup cited unnamed bank work but disclosed no pricing, volume, revenue, margin, or contract data. Technical interest did not establish an independent business.
  • Lineage needs separate receipts. The team and assets joined SVB and API work continued, but the record does not identify transferred code or a surviving branded product. People, assets, product behavior, and source code should never be collapsed into one claim.

Sources

  1. Y Combinator company profile
  2. TechCrunch, 2013 launch profile
  3. Y Combinator, team and assets join SVB
  4. FinSMEs, seed financing
  5. Y Combinator, $2.7 million seed announcement
  6. Owler funding record
  7. Andreessen Horowitz investment list
  8. Silicon Valley Bank transaction announcement archive
  9. Hacker News, SVB API banking beta
  10. World Payments Report 2016
  11. Notion Capital, David Jarvis retrospective
  12. CB Insights company profile
  13. TechCrunch, Chris Dean biography
  14. Griffin, David Jarvis biography