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Unusual logo

Unusual

Fall 2024Active

Market to AI agents

Save
Unusual logo

Unusual

Fall 2024Active

Market to AI agents

Save
Company details

AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.

Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.

We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.

Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the why behind each opinion gives us the ability to create targeted interventions that change them.

Location
San Francisco, CA, USA
Founded
Unknown
Category
Sales
YC Directory Pageunusual.ai
Founders
  • WJ
    Will Jack
    Founder
    X / TwitterLinkedIn
  • KM
    Keller Maloney
    Founder
    X / TwitterLinkedIn

AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.

Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.

We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.

Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the why behind each opinion gives us the ability to create targeted interventions that change them.

Location
San Francisco, CA, USA
Founded
Unknown
Category
Sales
YC Directory Pageunusual.ai
Founders
  • WJ
    Will Jack
    Founder
    X / TwitterLinkedIn
  • KM
    Keller Maloney
    Founder
    X / TwitterLinkedIn
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