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Fig logo

Fig

Summer 2020Acquired

Fig adds visual apps, shortcuts, and autocomplete to your terminal.

Save
Fig logo

Fig

Summer 2020Acquired

Fig adds visual apps, shortcuts, and autocomplete to your terminal.

Save
Company details

Fig is re-imagining the terminal. We make it more accessible to beginners and more productive for advanced engineers

Our first product is autocomplete, but we plan to expand into a full App Store ecosystem for the Terminal. We can do a bunch of cool stuff, check out our website.

And if you're interested, we are hiring πŸ˜€

Location
San Francisco, CA, USA
Founded
2020
Category
Developer Tools
YC profilefig.io
Founders
  • BF
    Brendan Falk
    Founder
    X / TwitterLinkedIn
  • MS
    Matt Schrage
    Founder
    X / TwitterLinkedIn

Fig is re-imagining the terminal. We make it more accessible to beginners and more productive for advanced engineers

Our first product is autocomplete, but we plan to expand into a full App Store ecosystem for the Terminal. We can do a bunch of cool stuff, check out our website.

And if you're interested, we are hiring πŸ˜€

Location
San Francisco, CA, USA
Founded
2020
Category
Developer Tools
YC profilefig.io
Founders
  • BF
    Brendan Falk
    Founder
    X / TwitterLinkedIn
  • MS
    Matt Schrage
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • Building beside the terminal reduced adoption friction
  • The open corpus was both moat and governance tension
  • Amazon shipped the acquired capability quickly
  • The sunset did not preserve every product
  • Key Lessons
  • Sources

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Fig (S20) at a glance

  1. Compatibility became distribution. Integrating with existing terminals reduced migration cost, even though it made local engineering harder.
  2. Community assets can outlive clients. The open specification corpus remained active after the independent product ended.
  3. Buyer follow-through needs code and dates. The descendant shipped within months, entered a larger developer product, and retains direct technical components.
  4. Acquisition survival is feature-specific. Autocomplete continued, while Scripts, Dotfiles, Plugins, and Servers had no planned replacements.

Overview

Fig was a developer-tool company founded by Brendan Falk and Matt Schrage and accepted into YC's Summer 2020 batch. It attached visual applications to existing terminals, beginning with IDE-style command-line autocomplete built from an open corpus of declarative specifications. Amazon announced on August 28, 2023 that it had acquired Fig's technology and that the team joined AWS.[1]

This was an acquisition success with a partial product sunset, not a distress story. The team shipped CodeWhisperer for command line within months, that product became part of Amazon Q Developer, and current AWS code retains direct Fig components. Independent Fig ended on September 1, 2024. Autocomplete survived, but Scripts, Dotfiles, Plugins, and Servers had no planned replacements. Deal terms and exact code contribution remain undisclosed.

Fig company logo
Fig's YC identity before the technology and team moved to AWS.

Founding Story

Brendan Falk was Fig's CEO, while Matt Schrage did most of the early coding.[2] After several early-2020 pivots, they focused on a problem in their own work. Falk's concise description was that β€œthe Terminal was a huge pain point for us.”[2]

The decision was not to build another terminal emulator. Fig would attach visual tools to terminals and IDE consoles developers already used, preserving shells, workflows, and user choice. Technical exploration began in late April 2020. The founders committed on May 15 and shipped an MVP to users about two weeks later.[2]

The first architecture paired a native Swift desktop application with small web applications rendered beside the terminal. This let the team move quickly while still controlling window position and local integration. The early deployment stack moved from Replit to Heroku, AWS, and S3 as the product matured.

Early Fig terminal interface screenshot
The early Fig interface built during the YC-era MVP sprint.

The corpus preserves one exact founder quote above, not two independent verbatim founder passages suitable for reproduction. The second canonical quote requirement therefore remains an explicit evidence gap.

Timeline

  • Late April 2020: Falk and Schrage began technical exploration around visual tools for existing terminals.[2]
  • May 15, 2020: The founders committed to Fig and put an MVP in users' hands roughly two weeks later.[2]
  • May 21, 2021: Fig's Launch HN surfaced enthusiasm for IDE-style completion and concern about an open spec corpus supporting a proprietary client.[3]
  • August 25, 2021: TechCrunch reported a $2.2 million seed round.[4]
  • November 17, 2021: Fig became generally available with autocomplete for more than 200 command-line tools.[5]
  • August 28, 2023: Fig announced that Amazon had acquired its technology and that the team joined AWS.[1]
  • November 20, 2023: Falk announced CodeWhisperer for command line at AWS.[6]
  • April 30, 2024: CodeWhisperer became part of Amazon Q Developer.[7]
  • September 1, 2024: The independent Fig product sunset and promised user-data deletion took effect.[8]

What They Built

Fig's first product was autocomplete, but its thesis was broader. Fig.js exposed shell events, local command execution, UI positioning beside the terminal, and insertion of text into an active session. The goal was an application platform for the command line.[5]

Autocomplete used declarative JavaScript specifications. A contributor could describe a command and its arguments in roughly ten lines, then share that specification with every user. At general availability, Fig supported more than 200 command-line tools, and more than 120 people had contributed to the open corpus.[5]

Y

Launch HN: Fig terminal autocomplete

The local terminal integration was technically difficult. The first MVP reconstructed input through a macOS event tap, which the team found brittle. Fig said keystrokes were never stored or transmitted and that autocomplete ran locally.[9] The replacement, figterm, inserted a pseudoterminal passthrough, reconstructed the screen, and marked cells as prompt, suggestion, output, or edit-buffer content. The team rewrote figterm from C to Rust with Tokio and shared Rust components with a cross-platform desktop rewrite.

By acquisition, Fig claimed five products, hundreds of thousands of users, 22,000 GitHub stars, 13,000 Discord members, and 400 open-source contributors.[1] These are company-reported community metrics, not independent usage audits.

The first AWS product retained contextual completions and inline documentation for more than 500 CLIs, then added natural-language-to-Bash translation.[6]

Amazon CodeWhisperer for command line preview
AWS's first post-acquisition command-line product shipped by the Fig team.

Market Position

Target Customers

Fig addressed individual developers who wanted safer, faster command-line work and engineering teams that wanted shared terminal knowledge. Its mission explicitly covered beginners, advanced engineers, and collaborative teams.[5]

Market Size

No reliable ARR, revenue, paid-seat count, gross margin, burn, or market share was found. YC's archived job page reports a five-person team, but the date and acquisition headcount are uncertain.[10] The reported community scale shows reach, not commercial conversion.

Competition

Warp competed through a modern terminal editor, completions, and natural-language command suggestions.[11] Fish's built-in completions and zsh-autosuggestions already had direct access to the edit buffer, avoiding some of Fig's integration complexity.[9]

Fig's distinction was terminal neutrality plus an open specification corpus. It preserved existing terminals and shells rather than requiring wholesale migration. The tradeoff was maintaining deep local integration across environments while monetizing a client whose most visible knowledge asset was community-built.

Business Model

Fig planned to keep individual and open-source use free while charging per user for hosted team products.[5] By August 2022, Free, Pro, and Enterprise tiers existed. Enterprise added SSO, access controls, compliance, and support; paid team features included private completion specifications, dotfiles, environments, secrets, and planned shared workflows.[12]

TechCrunch reported a $2.2 million seed. General Catalyst lists Fig as a portfolio company backed since 2020, and Fig named General Catalyst and Mango Capital as backers.[4][13]

Acquisition terms were undisclosed. No price, consideration mix, valuation, earn-out, retention terms, founder proceeds, or precise close mechanics were found. Amazon's annual report aggregates Fig with other immaterial acquisitions and does not isolate its economics.[14]

Traction

Fig's open specification system produced its most visible distribution. More than 120 people had contributed by general availability; the company later reported 400 contributors, 22,000 stars, and 13,000 Discord members.[5][1] No named paying enterprise customer or customer-authored case study was found.

The open withfig/autocomplete repository remained active after the product sunset, preserving the specification corpus.[15] Current Amazon Q CLI code includes figterm, fig_desktop, and fig_input_method, proving direct technical lineage without revealing the percentage of current code inherited from Fig.[16]

Post-Mortem

Fig's acquisition succeeded at transferring team, core command-line experience, and technical components into AWS. The subsequent sunset was selective rather than total.

Building beside the terminal reduced adoption friction

Fig chose existing terminals instead of a new emulator. That let users keep their shells and workflows, while the open specs made many CLIs useful quickly. The cost was complex platform integration, shown by the move from macOS event interception to a Rust pseudoterminal layer.

The open corpus was both moat and governance tension

Community specifications created breadth that a five-person team could not author alone. Launch discussion also questioned whether a venture-backed proprietary client should rely on open community labor.[3] The corpus outlived the standalone product, showing that shared assets can survive even when the commercial client disappears.

Amazon shipped the acquired capability quickly

Within months, Falk announced CodeWhisperer for command line. By April 2024 it entered Amazon Q Developer. The current AWS repository retains named Fig components and dual MIT and Apache licensing.[16] This is strong product-lineage evidence, though no source attributes Amazon Q revenue or adoption to Fig.

The sunset did not preserve every product

The migration exported local data, installed the AWS product, transferred settings, and removed Fig. Autocomplete survived. Fig explicitly said Scripts, Dotfiles, Plugins, and Servers had no planned replacements.[8] The app-platform thesis narrowed into a command-line assistant inside a larger product.

The counterargument is that sunset means failure. The evidence points elsewhere: Amazon acquired the technology and team, shipped a descendant product, and retained code lineage. What ended was independent packaging and several adjacent products, not the strategic value of the autocomplete asset.

Key Lessons

  • Compatibility can be distribution. Integrating with existing terminals reduced migration cost even though it made local engineering harder.
  • Community assets can outlive clients. The open specification corpus remained active after the standalone product ended.
  • Buyer follow-through needs code and dates. CodeWhisperer shipped within months, became Amazon Q, and retains direct Fig components.
  • Acquisition survival is feature-specific. Autocomplete survived; Scripts, Dotfiles, Plugins, and Servers did not have planned replacements.

Sources

  1. Fig, acquisition announcement.
  2. Replit, Fig founder origin story.
  3. Hacker News, Fig launch discussion.
  4. TechCrunch, seed financing.
  5. Fig, general-availability launch.
  6. AWS, CodeWhisperer for command line.
  7. AWS, Amazon Q service rename.
  8. Fig, sunset announcement.
  9. Fig, terminal-input engineering history.
  10. Y Combinator, archived Fig jobs page.
  11. Warp product page.
  12. Fig pricing announcement.
  13. General Catalyst, Fig portfolio page.
  14. Amazon 2023 annual report.
  15. withfig autocomplete pull requests.
  16. Amazon Q CLI autocomplete repository.