Overview
Maza built a financial services platform for immigrants in the United States, especially Spanish speakers without Social Security numbers. The company combined help obtaining an individual taxpayer identification number, or ITIN, with access to banking and payment services through partners.[1]
As Maza learned that many customers were small business owners, it added services for them. Business-finance company Flex acquired Maza in a transaction reported in April 2025. Maza became part of Flex’s consumer offering.[2]
Founding Story
Luciano Arango, Robbie Figueroa, and Siggy Bilstein founded Maza in 2022. They are children of immigrants and described the company as a response to difficulties their families faced accessing financial services.[1]
An ITIN is a tax-processing number, not an immigration status.[3] Maza connected customers seeking one with IRS-certified acceptance agents and paired that process with financial services. In June 2023, a16z led an $8 million seed round.[1]
Timeline
- 2022: Maza was founded.[1]
- June 2023: The company announced an $8 million seed round led by a16z and described its ITIN and banking service.[1]
- 2024: Maza raised a $15 million Series A, disclosed later at the time of the Flex deal.[2]
- April 2025: Flex and Maza told TechCrunch that Flex had acquired Maza for $40 million.[2]
What They Built
Maza's initial product combined an ITIN application workflow with a bank account and debit card. The company worked with IRS-certified acceptance agents for the tax identification process. It was a fintech company, not a bank; TechCrunch identified Visa and Blue Ridge Bank as partners for its banking product.[1]
The service aimed to make it easier for customers to receive payments and manage money through a phone. Maza also described integrations with payment services. An ITIN does not itself grant a right to work or guarantee access to any particular financial product; eligibility depends on the relevant institutions and rules.[3][1]
Flex described the acquisition as an expansion into services for consumers and business owners. The current availability of each former Maza feature is not established.[2]
Market Position
Target Customers
Maza focused on immigrants and Spanish-speaking customers who needed access to US financial services. In 2023, its founders said the product addressed customers who lacked Social Security numbers. Later, the company recognized that many customers also operated small businesses, including cleaning and construction services.[1] [2]
Market Size
A count of immigrants does not establish the number eligible for, seeking, or willing to pay for Maza's service. The sources reviewed do not provide a defensible market-size estimate for that narrower group.
Competition
Customers could seek ITIN assistance, bank accounts, and payments from separate providers. Maza's distinction was the combination of the identification workflow and financial services, rather than language translation alone. TechCrunch named Majority and TomoCredit among other companies serving immigrant customers, though their products and eligibility requirements differed.[1]
Business Model
In 2023, Maza told TechCrunch that users paid $150 per year for access. That price and user count cannot be multiplied into verified revenue without knowing payment timing, discounts, and active subscriptions. The company did not disclose profitability or acquisition costs in the sources reviewed.[1]
Traction
Maza reported 50,000 users and $41 million in digital payments by June 2023. In 2025 it told TechCrunch it had 250,000 customers in 2024 and reported 290% year-over-year revenue growth. These are company-reported figures; payment volume is not company revenue, and the later report does not disclose an absolute revenue figure.[1] [2]
Outcome and evolution
A practical access problem shaped the first product
Maza paired support for a tax identifier with banking services. The decision addressed an early step in the customer's financial journey, before offering additional products. The company marketed in neighborhoods including East Los Angeles and Washington Heights, using local channels such as church bulletins as well as online advertising.[1]
Customer work expanded the product
Maza observed that many users were solopreneurs. It began building business software for them, putting it closer to Flex's existing focus on business owners. The two companies told TechCrunch that this overlap motivated their combination. The acquisition was reported at $40 million; the source does not disclose investor returns.[2]
Maza joined Flex
Flex acquired Maza and integrated most of its team, according to TechCrunch. The availability of each former service after integration is not established.[2]
Key Lessons
- Solve the first access step. Maza combined identification assistance with partner banking, addressing an obstacle before promoting additional financial products.
- Watch how customers earn money. The company saw that many consumer users ran small businesses and adjusted its product accordingly.
- Separate the team from the product. Most of Maza’s team joined Flex, but the current availability of each service remains unverified.