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Welcome

Winter 2020Inactive

Create jaw dropping virtual events

Save
Welcome logo

Welcome

Winter 2020Inactive

Create jaw dropping virtual events

Save
Company details

Welcome lets you create virtual events that feel like an Apple Keynote.

Location
San Francisco, CA, USA; Remote
Founded
2020
Category
SaaS
YC Directory Pagewww.experiencewelcome.com
Founders
  • JK
    John Keh
    Founder/CEO
    LinkedIn
  • RO
    Roberto Ortiz
    Founder
    LinkedIn
  • TS
    Tiger Shen
    Founder
    LinkedIn
  • JS
    Jerry Shen
    Founder
    LinkedIn

Welcome lets you create virtual events that feel like an Apple Keynote.

Location
San Francisco, CA, USA; Remote
Founded
2020
Category
SaaS
YC Directory Pagewww.experiencewelcome.com
Founders
  • JK
    John Keh
    Founder/CEO
    LinkedIn
  • RO
    Roberto Ortiz
    Founder
    LinkedIn
  • TS
    Tiger Shen
    Founder
    LinkedIn
  • JS
    Jerry Shen
    Founder
    LinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • Key Lessons
  • Sources

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Exec Briefing

Actionable insights

If you only have a few minutes to spare, here’s what investors, operators, and founders should know about Welcome (W20).

  1. A forced pivot found perfect timing. A restaurant-marketplace team reused its events experience just as every flagship gathering moved online.
  2. The product sold production confidence. A browser control room combined branding, speakers, media, audience interaction, and live support without a full broadcast crew.
  3. The wedge became a bundle feature. Large meeting suites added backstage rooms, stage layouts, prerecorded segments, branding, and analytics while physical events returned.
  4. The record ends without a post-mortem. The inactive profile, offline site, and reported customer notices establish the outcome, but the exact date, transaction, and financial cause remain undisclosed.
  5. The rebuild belongs above video. Cross-platform speaker readiness, rehearsals, cues, incidents, and closeout records can serve producers without owning another streaming stack.

Overview

Welcome sold software for producing branded virtual events that looked closer to a keynote than a video call. Its control room let a small team combine speakers, prerecorded video, graphics, music, audience chat, calls to action, and breakout sessions without a broadcast crew.[1] The pitch arrived at the ideal moment: COVID-19 had forced conferences and customer events online, while Zoom and Google Meet still looked like meeting tools.

The timing helped Welcome turn a mid-Y Combinator pivot into a $12 million Series A and a 50-person company in less than a year.[2][3] It also hid the category's weak point. Once in-person events returned, virtual production became a feature set inside the collaboration suites companies already bought. Welcome moved toward webinars and content marketing, but that put it against the same bundled platforms with a narrower reason to exist.

Welcome is now marked inactive by Y Combinator, its main website returns a 404 response, and a competing webinar vendor reported in early 2026 that users were being told the service was shutting down.[4][5][6] No founder announcement, shutdown date, or financial post-mortem was found. The account below separates the documented sequence from the likely business mechanism.

Welcome cofounder Roberto Ortiz
Cofounder Roberto Ortiz brought product-design and live-event experience to Welcome's pandemic pivot.

Founding Story

Welcome began as a different company. Roberto Ortiz, Jerry Shen, Tiger Shen, and John Keh entered Y Combinator's Winter 2020 batch with software connecting restaurants to food wholesalers.[4] Shen later described waking at 1 a.m. to visit San Francisco wholesale markets and learning that the team had little fit with an industry reluctant to change. Customer growth was already weak before the pandemic. COVID-19 then closed every restaurant customer and prospect, and the founders' rented house caught fire one week before Demo Day.[7]

The replacement idea drew on older experience. Ortiz and Shen had organized an entrepreneur meetup in 2013 that grew into a conference with large venues, production crews, and well-known speakers. The founders saw major companies recreating those events with Zoom, Slack, and other disconnected tools. Ortiz's earlier product career, including work as a Google product design lead, shaped Welcome's emphasis on visual polish.[3]

That history led the team to build a producer's control surface for a branded show. Kleiner Perkins partner Ilya Fushman wrote that early users often signed up after attending a Welcome event and that the company gave All Raise use of the platform, turning the experience itself into distribution.[8]

Timeline

  • 2019: The founders started a restaurant and food-wholesaler marketplace.[7]
  • Winter 2020: The team joined Y Combinator, lost its restaurant market to COVID-19, and pivoted during the batch.[4][7]
  • November 2020: Welcome launched publicly and announced a $12 million Series A led by Kleiner Perkins, with participation from Y Combinator, Kapor Capital, and Webb Investment Network.[2]
  • 2021: The company reported growing from three people to 50 in under a year. One early event hosted 7,000 engineers, and Kleiner Perkins used Welcome for a virtual conference attended by more than 400 Fellows.[3][9]
  • 2023: Welcome's public content increasingly framed webinars as a lead-generation and content-marketing channel, rather than treating virtual attendance as the main event category.[10]
  • Early 2026: Y Combinator listed Welcome as inactive; its website was offline, and a competitor reported that users had received shutdown notices.[4][6]

What They Built

Welcome packaged a broadcast workflow into browser software. Producers could place speakers on a branded stage, mix live and prerecorded segments, add overlays and music, trigger calls to action, and send attendees into lounges or breakout rooms. Speakers had a private green room. Producers had a separate control room and could capture event analytics and recordings.[1][11]

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