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Level

Summer 2021Acquired

Fast and simple fintech financing

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Level logo

Level

Summer 2021Acquired

Fast and simple fintech financing

Save
Company details

Level provides fast and simple financing to lending startups that gets them off the ground and grows with them as they scale. We do so by buying loans in small quantities at first and rewarding our customers with more access to capital based on performance. Co-founder & CEO, Vladimir Korshin, previously worked in the traditional venture debt system at Silicon Valley Bank, where he noticed that strong startups were frequently denied from non-dilutive financing because they were too small. Just 4 weeks after going live with our first customer, we purchased $1.3M in loans across 6 customers. The founding team brings 30+ years of startup experience: Vladimir previously worked as an operator at Facebook, Eventbrite, and Niantic; Asa Schachar was an engineer at Microsoft and managed teams of engineers at Optimizely; Molly Hogan led new and international product initiatives at Amazon for over 7 years. Level is backed by Liquid2, Y Combinator (S21), and others. https://www.trylevel.app/

Location
San Francisco, CA, USA; Remote
Founded
2021
Category
Fintech
YC Directory Pagetrylevel.app
Founders
  • VK
    Vladimir Korshin
    Founder
    LinkedIn
  • MH
    Molly Hogan
    Founder
    LinkedIn
  • AS
    Asa Schachar
    Founder
    X / TwitterLinkedIn

Level provides fast and simple financing to lending startups that gets them off the ground and grows with them as they scale. We do so by buying loans in small quantities at first and rewarding our customers with more access to capital based on performance. Co-founder & CEO, Vladimir Korshin, previously worked in the traditional venture debt system at Silicon Valley Bank, where he noticed that strong startups were frequently denied from non-dilutive financing because they were too small. Just 4 weeks after going live with our first customer, we purchased $1.3M in loans across 6 customers. The founding team brings 30+ years of startup experience: Vladimir previously worked as an operator at Facebook, Eventbrite, and Niantic; Asa Schachar was an engineer at Microsoft and managed teams of engineers at Optimizely; Molly Hogan led new and international product initiatives at Amazon for over 7 years. Level is backed by Liquid2, Y Combinator (S21), and others. https://www.trylevel.app/

Location
San Francisco, CA, USA; Remote
Founded
2021
Category
Fintech
YC Directory Pagetrylevel.app
Founders
  • VK
    Vladimir Korshin
    Founder
    LinkedIn
  • MH
    Molly Hogan
    Founder
    LinkedIn
  • AS
    Asa Schachar
    Founder
    X / TwitterLinkedIn

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On this page
  • Overview
  • Founding Story
  • Timeline
  • What They Built
  • Market Position
  • Target Customers
  • Market Size
  • Competition
  • Business Model
  • Traction
  • Post-Mortem
  • Primary Cause: Structural Capital Insufficiency in a Balance-Sheet-Intensive Business
  • Secondary Cause: The Fintech Lending Market Turned Against the Category
  • Tertiary Cause: The Product Was a Feature, Not a Platform
  • The Absence of a Post-Mortem
  • Key Lessons
  • Sources

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Overview

Level was a San Francisco-based fintech lender founded in 2021 by Vladimir Korshin, Asa Schachar, and Molly Hogan under the legal entity Asabase, Inc.[1][2] The company participated in Y Combinator's Summer 2021 batch and built a warehouse lending product for early-stage fintech startups — companies that needed debt capital to fund their own loan books but lacked the lending history required to access traditional warehouse lines.[8]

Level ran into the same structural problem it was built to solve: lending businesses require capital to generate the performance history that unlocks more capital. With only approximately $2.3M in total equity funding, Level could not build a loan book large enough to attract institutional debt facilities, and the company ran out of runway before it could escape that constraint.[16]

On January 11, 2023 — roughly 18 months after its YC batch — Level was acquired by Vouch, a business insurance provider for high-growth tech companies, in an acqui-hire that valued Level's underwriting technology and engineering team rather than its loan book or customer base.[19] No acquisition price was disclosed. Crunchbase lists Level as "Closed."[24]

Founding Story

Vladimir Korshin came to Level with a specific, firsthand diagnosis of the problem he wanted to solve. During his time at Silicon Valley Bank, Korshin worked inside the traditional venture debt system and watched a recurring pattern: strong early-stage startups — companies with real customers, real revenue, and real lending operations — were systematically denied non-dilutive financing because they were too small and too new to have a track record.[5] Before SVB, Korshin had operated inside high-growth consumer tech companies including Facebook, Eventbrite, and Niantic, giving him both the operator's perspective on capital constraints and the lender's perspective on why those constraints existed.[6]

Korshin articulated the core problem directly on Product Hunt at launch: "Building a lending company is challenging because it requires a lot of capital, and by far the most difficult part is getting started. You need lending history to access capital, but you can't access capital until you have a history of successful lending."[12] The founding insight was that this chicken-and-egg problem was not inevitable — it was a market failure that a purpose-built intermediary could bridge.

To build that intermediary, Korshin assembled a team with complementary technical and product depth. Asa Schachar joined as CTO, bringing engineering leadership experience from Microsoft and Optimizely, where he had managed engineering teams.[3] Molly Hogan joined as a co-founder, contributing over seven years of product experience leading new and international product initiatives at Amazon.[4] Together, the three founders brought more than 30 years of collective startup experience to the company.[7]

The founding team's credentials were well-matched to the problem: Korshin understood the debt capital markets, Schachar could build the automated underwriting infrastructure, and Hogan could shape the product experience for fintech founders navigating a complex, high-stakes process. What the team lacked — and what no amount of experience could substitute for — was the balance sheet depth that a lending business structurally requires.

The company incorporated as Asabase, Inc. and was accepted into Y Combinator's Summer 2021 batch, establishing a clear founding window of early-to-mid 2021.[1][8] The YC relationship brought Liquid2 Ventures in as an additional investor alongside YC's standard investment.[17]

No public record exists of how the three co-founders first connected, and no founding narrative beyond Korshin's Product Hunt post has been published by the team.

Timeline

  • Early 2021 — Level (Asabase, Inc.) founded by Vladimir Korshin, Asa Schachar, and Molly Hogan in San Francisco, CA.[1]
  • June 2021 — Level accepted into Y Combinator's Summer 2021 (S21) batch.[8]
  • 2021 — Level raises Pre-Seed and Seed funding rounds totaling approximately $2.3M from Y Combinator and Liquid2 Ventures.[16][18]
  • Late 2021 — Level goes live with its first customer; within four weeks, purchases $1.3M in loans across six customers.[15]
  • January 11, 2023 — Vouch acquires Level and its engineering team in an acqui-hire. Terms not disclosed. Level ceases independent operations.[19]

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